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Online Lead Generation Campaign for Cardiology

Client - North City Hospital

Running Period - 20 Aug - 29 Sep '18

Case Study - Cardiology North City Hospital Kolkata Digital Marketing
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Campaign Objective

Primary Objective:
Online Lead Generation

Secondary Objective: Create Awareness about newly set up CTVS & Cath Lab

Challenges

Low Awareness
Limited Media Presence​
Relatively new Cardiology Department​
Bigger Players and high Competition
Highly Specialized Vertical - Cath Lab & CTVS
Very Limited Budget
​ Non Optimized Website

Online Lead Generation Campaign for Cardiology ​ 1
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The Concept

WORLD HEART DAY 2018

Creating a low ticket cardiac check up package targeted to individuals with a history of cardiac problems or with family history.

Other than the Social Media and eMail Marketing the promotion also happened through traditional Media.

We kept the campaign geography to within 10km radius of the hospital for the digital campaign.

Services Rendered

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Social Media
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Social ads
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Design
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Content Management
Online Lead Generation Campaign for Cardiology ​ 2
Case Study1 _ DIGT
Case Study1 _ DIGT

OutCome

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Early Booking:
75 direct bookings through lead ad campaign on social media within the first 10days.

Patient Aggregation:
Aggregation of patients (new & existing) happened through other channels viz, eMail Marketing, Content Sharing. About 12-14% cases converted to major surgeries.

Lower Cost of Conversion:
Cost per Conversion
₹ 142.85/-

Similar campaign was repeated the following year with success.

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