A lot can happen over a cup of coffee. It may not be on either sides of the table, but screens.
Online Lead Generation Campaign for Cardiology
Client - North City Hospital
Running Period - 20 Aug - 29 Sep '18
Campaign Objective
Primary Objective:
Online Lead Generation
Secondary Objective:
Create Awareness about newly set up CTVS & Cath Lab
Challenges
Low Awareness
Limited Media Presence
Relatively new Cardiology Department
Bigger Players and high Competition
Highly Specialized Vertical - Cath Lab & CTVS
Very Limited Budget
Non Optimized Website
The Concept
WORLD HEART DAY 2018
Creating a low ticket cardiac check up package targeted to individuals with a history of cardiac problems or with family history.
Other than the Social Media and eMail Marketing the promotion also happened through traditional Media.
We kept the campaign geography to within 10km radius of the hospital for the digital campaign.
Services Rendered
OutCome
Early Booking:
75 direct bookings through lead ad campaign on social media within the first 10days.
Patient Aggregation:
Aggregation of patients (new & existing) happened through other channels viz, eMail Marketing, Content Sharing. About 12-14% cases converted to major surgeries.
Lower Cost of Conversion:
Cost per Conversion
₹ 142.85/-
Similar campaign was repeated the following year with success.