Online Lead Generation Campaign for Cardiology
Client - North City Hospital
Running Period - 20 Aug - 29 Sep '18
Online Lead Generation
Create Awareness about newly set up CTVS & Cath Lab
Limited Media Presence
Relatively new Cardiology Department
Bigger Players and high Competition
Highly Specialized Vertical - Cath Lab & CTVS
Very Limited Budget
Non Optimized Website
WORLD HEART DAY 2018
Creating a low ticket cardiac check up package targeted to individuals with a history of cardiac problems or with family history.
Other than the Social Media and eMail Marketing the promotion also happened through traditional Media.
We kept the campaign geography to within 10km radius of the hospital for the digital campaign.
75 direct bookings through lead ad campaign on social media within the first 10days.
Aggregation of patients (new & existing) happened through other channels viz, eMail Marketing, Content Sharing. About 12-14% cases converted to major surgeries.
Lower Cost of Conversion:
Cost per Conversion
Similar campaign was repeated the following year with success.
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