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Case Study

Product Selling through eCommerce

Client - Aroma Magic

Running Period - Jun - Jul '19

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Product Selling through eCommerce 1

Campaign Objective

Primary Objective:
To stimulate Inorganic offtakes from the e-store, especially to markets where the offline channel is spread thin

Secondary Objective: Create Brand Awareness

Challenges

Mass products offered at lower prices also competed in the same channels.

The Brand has a lot of rip-offs or alternative options who are surprisingly better at using Digital media

70% of the brand’s revenue (offline) comes from professional channels, hence the focus and drive to push retail products is low.

The Brand’s reliance on offline incentives more than believing in their own e-store.

Product Selling through eCommerce 2
Product Selling through eCommerce 3

The Concept

incentivised selling - Google Shopping & Social Media

Google Merchant Ads & “Facebook – Shopify” product Ads (Combo)

Primarily female customers between the age of 25 and 55 with interest parameters “Beauty”, “Skincare” and “Chemical free cosmetics” - A subset of women interested in Organic products, Natural and herbal products were also targeted. However the Brand does not cater to them.

Categories: Skincare & Bodycare products. (A selection of 54 SKUs)

Services RENDERED

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Social ads
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Design
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Google Shopping Ads
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OutCome

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Avg. online sales before campaign: INR 65,000/-(approx.) every month (Nett. before Taxes)
Sales push during the campaign: During 60 days of the campaign total online off take value was INR 345,000/-(Nett. Before Taxes)
Avg. sales for 2 months after campaign: Rs 86,000 (approx.) (Nett. before Taxes)
Achievement: Increased periodic offtakes during campign by over 2.5 folds and increased organic traffic for future by over 30% spending just Rs 60K

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