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A lot can happen over a cup of coffee. It may not be on either sides of the table, but screens.
Case Study
Product Selling through eCommerce
Client - Aroma Magic
Running Period - Jun - Jul '19
Campaign Objective
Primary Objective:
To stimulate Inorganic offtakes from the e-store, especially to markets where the offline channel is spread thin
Secondary Objective:
Create Brand Awareness
Challenges
Mass products offered at lower prices also competed in the same channels.
The Brand has a lot of rip-offs or alternative options who are surprisingly better at using Digital media
70% of the brand’s revenue (offline) comes from professional channels, hence the focus and drive to push retail products is low.
The Brand’s reliance on offline incentives more than believing in their own e-store.
The Concept
incentivised selling - Google Shopping & Social Media
Google Merchant Ads & “Facebook – Shopify” product Ads (Combo)
Primarily female customers between the age of 25 and 55 with interest parameters “Beauty”, “Skincare” and “Chemical free cosmetics”
- A subset of women interested in Organic products, Natural and herbal products were also targeted. However the Brand does not cater to them.
Categories: Skincare & Bodycare products. (A selection of 54 SKUs)
Services RENDERED
OutCome
Avg. website sales before campaign: INR 65,000/-(approx.) every month (Net before Taxes)
Sales push during the campaign: During 60 days of the campaign total online off take value was INR 345,000/-(Net Before Taxes)
Avg. website sales for 2 months after campaign: Rs 86,000 (approx.) (Net before Taxes)
Achievement: Increased periodic offtakes during campign by over 2.5 folds and increased organic traffic for future by over 30%.