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Kolkata Digital Marketing Agency

Case Study

Product Selling through eCommerce During COVID

Client - Allen Healthcare

Running Period - October '20 onwards

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Campaign Objective

Primary Objective:
To stimulate Inorganic offtakes from the e-store

Challenges

Unorganized Sector with many local players.

The Brand being sold online at less than MRP by distributors

Reliance on offline supply chain which unfortunately not leading to required sales

Google limitations for selling online medicines

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The Concept

USER ENGAGING ECOMMERCE PLATFORM & incentivised selling - Google Ads

Developing an eCommerce Platform with Merchant Centre and eMail Automation • Promotion - Google Shopping Ads bolstered with Display Ads

Primarily female customers between the age of 35 to 55 with interest parameters “Personal Care”, “Hair Care”, “Immunity Building”, “Liver Care” and “Ayurvedic & Homeopathic drugs” Categories: Ayurvedic and Homeo products. (A selection of 14 SKUs)​

Services RENDERED

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eCommerce Website Development
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Content
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SEO - On Page
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eMail Automation
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Google Shopping & Display Ads

Key Products Promoted to Drive Traffic

OutCome

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Avg. online sales before campaign: 32 product off takes per 10 Days
Sales push during the campaign: 395 cart off-takes in the first 10 days
Achievement: Increased Traffic to website - incremental 1632 unique visitors per day • Increased time spend on website by 275% • 11.8% Conversion from Failed & Abandoned Cart • Increase in overall sales

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