fbpx

Kolkata Digital Marketing Agency

Case Study

Product Selling through eCommerce During COVID

Client - Allen Healthcare

Running Period - 27 Jun - 7 Jul '20 | Scheduled - 7 August '20 onwards

Allen Alokesh Plus Kolkata Digital Marketing
eCommerce-Icon---kolkata-digital-marketing-DigiT-TejomDigital-7980731010-white
Online-Lead-Generation-Our winning Strategy-DigiT-Tejom-Digital-7980731010

Campaign Objective

Primary Objective:
To stimulate Inorganic offtakes from the e-store, in West Bengal

Challenges

Unorganized Sector with many local players.

The Brand being sold online at less than MRP by distributors

Reliance on offline supply chain which unfortunately not leading to required sales

Google limitations for selling online medicines

Product Sell through eCommerce During COVID 1
Featured-Image--Scope-of-Online-Branding-During-#Lockdown-and-Beyond---Indian-Business-Perspective

The Concept

incentivised selling - Google Shopping Ads (Trial Camapign)

Google Merchant Ads

Primarily female customers between the age of 35 to 55 with interest parameters “Immunity Building”, “Liver Care” and “Ayurvedic & Homeopathic drugs”

Categories: Ayurvedic and Homeo products. (A selection of 14 SKUs)

Services RENDERED

design-icon-TejomDigital-7980731010-DigiT
Content
WebDevelopment-icon-TejomDigital-7980731010-DigiT
Landing Page
PPC-icon-TejomDigital-7980731010-DigiT
Google Shopping Ads

Content Management

Landing Page design

Google Shopping Ads

4-Case-Study---Digit-Tejom-Digital-Kolkata-Digital-Marketing
3-Case-Study---Digit-Tejom-Digital-Kolkata-Digital-Marketing
2-Case-Study---Digit-Tejom-Digital-Kolkata-Digital-Marketing

OutCome

Home-Page---Kolkata-Digital-Marketing---DigiT--Tejom-Digital-7980731010

Avg. online sales before campaign: 32 product off takes per 10 Days
Sales push during the campaign: 395 cart off-takes in 10 days, in spite of 12 key fast products like Livosin & Hyzellin Hand Sanitizer was reject by google and cart failures.
Achievement: Increased Traffic to website - incremental 1632 unique visitors per day • Increased time spend on website by 275%

As the result was not satisfactory the campaign is halted. Website being upgraded with enhancements in product SEO. It would be followed by migration from Google Merchant Centre to Google Manufacturer Centre. Campaign to resume from 7 Aug’20

drinking-coffee-Icon---kolkata-digital-marketing-DigiT-TejomDigital-7980731010-white

A lot can happen over a cup of coffee. It’s not just us coming…with us comes expertise, ideas, execution strategies that will help your business grow.

Worried about WFH, Social Distancing and Infection Control??

Don’t worry we are conscious about it.

Call Us
WhatsApp Us

eMail Us

[email protected]

lOOKING FOR
PROFIT earning Digital Marketing sERVICES for your BU$InE$$??

We offer “GO TO” strategies that will help your business even in these challenging times.

Help us understand your requirements

CloseMenu
Featured-Image.png

ecommerce solutions for your business

It's New Normal - It's time to drive your brand online.

Offering Comprehensive eCommerce Solution for your Business.

Check it out!!

Know more