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A lot can happen over a cup of coffee. It may not be on either sides of the table, but screens.
Case Study
Product Selling through eCommerce During COVID
Client - Allen Healthcare
Running Period - October '20 onwards
Campaign Objective
Primary Objective:
To stimulate Inorganic offtakes from the e-store
Challenges
Unorganized Sector with many local players.
The Brand being sold online at less than MRP by distributors
Reliance on offline supply chain which unfortunately not leading to required sales
Google limitations for selling online medicines
The Concept
USER ENGAGING ECOMMERCE PLATFORM & incentivised selling - Google Ads
Developing an eCommerce Platform with Merchant Centre and eMail Automation • Promotion - Google Shopping Ads bolstered with Display Ads
Primarily female customers between the age of 35 to 55 with interest parameters “Personal Care”, “Hair Care”, “Immunity Building”, “Liver Care” and “Ayurvedic & Homeopathic drugs” Categories: Ayurvedic and Homeo products. (A selection of 14 SKUs)
Services RENDERED
Key Products Promoted to Drive Traffic
OutCome
Avg. online sales before campaign: 32 product off takes per 10 Days
Sales push during the campaign: 395 cart off-takes in the first 10 days
Achievement: Increased Traffic to website - incremental 1632 unique visitors per day • Increased time spend on website by 275% • 11.8% Conversion from Failed & Abandoned Cart • Increase in overall sales