A lot can happen over a cup of coffee. It may not be on either sides of the table, but screens.
Campaign Objective
Primary Objective:
To stimulate Inorganic offtakes from the e-store
Challenges
Unorganized Sector with many local players.
The Brand being sold online at less than MRP by distributors
Reliance on offline supply chain which unfortunately not leading to required sales
Google limitations for selling online medicines
The Concept
USER ENGAGING ECOMMERCE PLATFORM & incentivised selling - Google Ads
Developing an eCommerce Platform with Merchant Centre and eMail Automation • Promotion - Google Shopping Ads bolstered with Display Ads
Primarily female customers between the age of 35 to 55 with interest parameters “Personal Care”, “Hair Care”, “Immunity Building”, “Liver Care” and “Ayurvedic & Homeopathic drugs” Categories: Ayurvedic and Homeo products. (A selection of 14 SKUs)