A lot can happen over a cup of coffee. It may not be on either sides of the table, but screens.
No Longer getting leads from existing sources? Sales at all time low??
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Ask any sales rep and they’ll tell you the same thing, sales prospecting is getting harder. Not only is it getting more and more difficult to get key decision makers on the phone, but it seems like most of their time is wasted on activities that don’t directly lead to sales. With extended Lockdown around the world due to COVID19, the traditional sources of lead generation are drying up. But you need leads to run your business, pay your employees and creditors, maintain the infrastructure and above all earn profits…You need leads.
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Core Challenges of Online Lead Generation
Finding the perfect balance between mass quantity and high quality is key to driving the highest profits at an efficient rate. However, striking this delicate balance is not an easy task—it requires the right digital strategy with consistent testing and optimization procedures.
Creating quality content requires expertise over the niche. A generic content never yield result. Besides, it is often seen that most content lack technical aspects to rank up on the search engine result page. Use of adverbs and passive voice do not create impact on your audience.
Many companies doing lead generation skip the nurturing phase and go directly for the close. However, your website is just like a virtual salesperson. You don’t call a cold prospect and ask them to buy right away. You need to build rapport and establish credibility with that prospect before you close. Most of the companies fail to understand this.
Ultimately, you want to get people to say “yes” to your offer. However, more often than not you find it very difficult. The reason could be that the offer lacks value proposition or you were not persuasive enough or both.
If you have difficulty growing your leads, it could be that your offer isn’t compelling. It’s not irresistible.
There might be case where you might be getting leads but not conversions. It is easy to blame the source. But what most companies fail to understand is the effectiveness of the sales funnel. Some try manually to compare the contributions of events, webinars, third-party lead gen vendors and call centers in a way that contributes to a 360-degree view of top-of-funnel performance. It is time-consuming and resource draining. Another important factor that is overlooked is having right man for the right job.
If your organization hasn’t centered your strategy and efforts around the buyer’s journey, you’re unlikely to see the results you desire.
The difference between a 2% conversion rate and a 7% conversion rate is usually the difference between making and losing money on your marketing campaigns. Increasing your conversion rate requires continuous testing, optimization, and analysis.
You should never worry about failure!!
The GOOD NEWS...
… is that all of these problems are very easy to fix! But you have to do your due diligence and evaluate your current strategy with a critical eye. Take off those rose colored glasses and pinpoint exactly what’s working and what isn’t.
We understand that evaluating yourself can be difficult. Let us help you get a better perspective!
Recommendations for Online Lead Generation
We design landing pages that clients want to see, get engaged and be persuaded by a compelling offer.
A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.
Did you know that 52% believe that webinars are the most effective method for online lead generation.
Social media ads help you target audience based on location, demography, behavior, interest and connection. We use the top social networks like Facebook, Instagram, etc. to generate very targeted leads for our clients.
SEO and PPC are great traffic drivers. They generate prospects that are already looking for the product or service you are trying to sell, not to mention the fact that they pair perfectly with social ads.
Most sales prospects need to build trust and see value from a brand before they buy. Therefore, your online presence needs to reflect and support this through strategic content marketing and email nurturing tactics.
Why our Clients chose us?
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