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Kolkata Digital Marketing Agency

Case Study

Online Branding Campaign for Cardiology

Client - North City Hospital

Running Period - Dec '19 - Mar '20

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Campaign Objective

Primary Objective:
Online Branding
Secondary Objective:
Increasing the OPD visits and Bed Occupancy

Challenges

Limited Media Presence
Low on Reach
Bigger Players and High Competition
To create a fast, responsive and easy to navigate Website
COVID19 Crisis during the later half of the campaign

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The Concept

Creating 360 Exposure

1. Optimizing Website
2. Social Media Integration
3. Google Search Ads - Domain Specific
4. GMB Optimization
5. Anti Spamming
6. On Page & Technical SEO
7. Social Media Short Campaigns
8. Lead Generation Campaign
9. Url Rectification & redirects

Services RENDERED

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Web Development
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Social Media
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Social ads
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Content Management
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Website Performance Result
Fastest in The Category in terms of loading speed
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Featuring on the First Page of Search
Through Search Ads on Mobile
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OutCome

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Booking:
In the just Pre COVID scene the bookings for Health Check ups increased by 56%. Hospital occupancy increased in the focused departments - Cardiology, Urology & Dialysis. Overall bed occupany increased to 85%.

Brand Association:
Increase in social following, check-ins and community.
Website Traffic increased by 146%.

The campaign however could not hit the culmination targeted at World Health Day on7th April due to COVID induced lockdown.

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