Online Branding Campaign for Cardiology
Client - North City Hospital
Running Period - Dec '19 - Mar '20
Increasing the OPD visits and Bed Occupancy
Limited Media Presence
Low on Reach
Bigger Players and High Competition
To create a fast, responsive and easy to navigate Website
COVID19 Crisis during the later half of the campaign
Creating 360 Exposure
1. Optimizing Website
2. Social Media Integration
3. Google Search Ads - Domain Specific
4. GMB Optimization
5. Anti Spamming
6. On Page & Technical SEO
7. Social Media Short Campaigns
8. Lead Generation Campaign
9. Url Rectification & redirects
In the just Pre COVID scene the bookings for Health Check ups increased by 56%. Hospital occupancy increased in the focused departments - Cardiology, Urology & Dialysis. Overall bed occupany increased to 85%.
Increase in social following, check-ins and community.
Website Traffic increased by 146%.
The campaign however could not hit the culmination targeted at World Health Day on7th April due to COVID induced lockdown.
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