Case Study

Online Branding Campaign for Cardiology

Client - North City Hospital

Running Period - Dec '19 - Mar '20

Campaign Objective

Primary Objective:
Online Branding
Secondary Objective:
Increasing the OPD visits and Bed Occupancy

Challenges

Limited Media Presence
Low on Reach
Bigger Players and High Competition
To create a fast, responsive and easy to navigate Website
COVID19 Crisis during the later half of the campaign

The Concept

Creating 360 Exposure

1. Optimizing Website
2. Social Media Integration
3. Google Search Ads - Domain Specific
4. GMB Optimization
5. Anti Spamming
6. On Page & Technical SEO
7. Social Media Short Campaigns
8. Lead Generation Campaign
9. Url Rectification & redirects

Services RENDERED

Web Development

Social Media Management

Social Media Ads

Content Management

OutCome

Booking:
In the just Pre COVID scene the bookings for Health Check ups increased by 56%. Hospital occupancy increased in the focused departments - Cardiology, Urology & Dialysis. Overall bed occupany increased to 85%.

Brand Association:
Increase in social following, check-ins and community.
Website Traffic increased by 146%.

The campaign however could not hit the culmination targeted at World Health Day on7th April due to COVID induced lockdown.

A lot can happen over a cup of coffee. It may not be on either sides of the table, but screens.