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Case Study

Online Branding for B2B

Client - Premur Impex Ltd.

Running Period - Aug - Sep 2019

Case Study on B2b Online Branding - DigiT Tejom Digital
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Campaign Objective

Primary Objective:
Online Branding
Secondary Objective:
International Lead Generation

Challenges

1. Limited Media Presence 2. Very High Value Machinery
3. No website other than IndiaMart 4. Stiff Competition from Chinese Manufacturers 5. Niche Category 6. Limited Budget

Online Branding for B2B 1
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The Concept

Creating 360 Exposure to a special target audience

1. Website Design & Optimization
2. Social Media Ads
3. Google Search Ads - Domain & Category Specific
4. Sponsored Articles & Banners on relevant online trade sites
5. On Page & Technical SEO
7. CMS Integration
8. Lead Generation

Services RENDERED

WebDevelopment-icon-TejomDigital-7980731010-DigiT
Web Development
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SEO
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Social ads
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Content Management
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Google & Programmatic Ads
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Online Branding for B2B 2

OutCome

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Impact on Brand:
Website Traffic Inflow.
Increase in inquiries from website and parallel channels.
Higher Brand recall
Influence on Offline communications.

Conversion during campaign period:
2 Projects - Dryer Machine & Turnkey Project in Indonesia

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