Case Study
Online Branding for B2B
Client - Premur Impex Ltd.
Running Period - Aug - Sep 2019
Campaign Objective
Primary Objective:
Online Branding
Secondary Objective:
International Lead Generation
Challenges
1. Limited Media Presence
2. Very High Value Machinery
3. No website other than IndiaMart
4. Stiff Competition from Chinese Manufacturers
5. Niche Category
6. Limited Budget
The Concept
Creating 360 Exposure to a special target audience
1. Website Design & Optimization
2. Social Media Ads
3. Google Search Ads - Domain & Category Specific
4. Sponsored Articles & Banners on relevant online trade sites
5. On Page & Technical SEO
7. CMS Integration
8. Lead Generation
Services RENDERED
OutCome
Impact on Brand:
Website Traffic Inflow.
Increase in inquiries from website and parallel channels.
Higher Brand recall
Influence on Offline communications.
Conversion during campaign period:
2 Projects - Dryer Machine & Turnkey Project in Indonesia
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