A cost efficient solution for

Influencer
Marketing!!

We manage to make it worth for your brand

• Influencer marketing generates a return of $5.78 for every $1 spent.

• The verticals that gain the most from influencer marketing – Fashion & Beauty, Health & Fitness, Family, Parenting & Home, and Gaming.

• 67% of brands use Instagram to market to influencers.

• Recent Upfluence data shows better engagement rates for smaller influencers than for larger ones.

WE WILL HELP YOU REACH OUT THE INFLUENCER YOUR BRAND SEEKS

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WE WILL HELP YOU REACH OUT THE INFLUENCER YOUR BRAND SEEKS

Understanding Influencer Marketing

Influencer marketing involves a brand collaborating with an online influencer to promote a product or service. There are other collaborations with influencers that are less tangible – brands just work with influencers to increase their brand recognition.

It does not matter where the influencer is located. The influencer can be anyone. Their large following on the web and social media makes them influential. The influencer can be a well-known fashion photographer on Instagram, or a well-read cybersecurity writer on Twitter, or a well-respected marketing executive on LinkedIn.

Anyone can be influential, you just need to find them. Some have millions (if not hundreds of thousands) of followers. Others, however, will seem to be ordinary people. Some may have fewer than 10,000 followers. Yet, they will have established themselves as experts in their field. When people have questions, they turn to them for an answer. Depending on their area of expertise, they are the ones who make the most engaging social media posts. They share likable pictures, make the most entertaining videos, and run the most informative online discussions. We at DigiT, Kolkata Digital Marketing, a unit of Tejom Digital can build you that network.

What we can do for you

We help you organize, put together a strategy, plan, and budget through research conducted by our digital experts, at DigiT – Kolkata Digital Marketing. We reach out to the relevant influencer in your niche and deliver the brand communications to them, periodically, for them to in turn share their opinion with their audience.

What not to expect from Influencer Marketing

Influencer marketing isn’t just about reaching out to someone with an audience and paying them to promote you. This is what viral celebrities do. An influencer is someone who has spent considerable time building their own brand and cultivating their audience; they will naturally be protective of their reputation and those who trust them. They are patient and focused individuals who aim to build their social media following organically over time-these individuals are not necessarily in it for the money.

The goal of influencer marketing is not to get quick results. The approach is similar to Social Media and Content Marketing, in which you’re not trying to sell directly to customers. Instead, it’s about proving your industry authority, credibility, and thought leadership. As an example, when people say they’re going to Xerox instead of photocopying a document, or Aqua Guard instead of a water purifier, they’re becoming synonymous with the services they offer.

What doesn't work in Influencer Marketing

Generalizing your approach to finding and making use of different influencers. A one-size-fits-all approach won’t work: tailor your approach to the individual influencer.

Simply looking at the popularity of the influencer. Popularity is not always indicative of influence. Keep in mind that your objective is to get your customers to take a specific action. The most popular people in a niche don’t necessarily hold the most influence.

Associated Platforms

Unlock your potential with

Data-Driven Approach

As digital communication experts, we understand the importance of data when it comes to making informed decisions and reaching desired results. We help you maximize the potential of data-driven marketing efforts.

Crafting Creative Storytelling

Our Data-driven approach helps us craft creative storytelling. By analyzing data, we gain insights into customer behavior, preferences, and interests. This information can then be used to create targeted campaigns that are more likely to capture the attention of their desired audiences and drive conversions.

Customizable Solutions for Your Business

With a data-driven approach, we bring customized solutions to meet business needs. By analyzing data, we gain insights into what works best for your business and the customers. We use this information to craft customized solutions that are tailored to your audience and business goals.

Multichannel Expertise:

As an award-winning digital advertising agency, we have experience across a variety of platforms that may give clients a thorough and integrated strategy for their marketing initiatives. We just know how best you can leverage your data.

Proven Results:

We have worked with a few top brands in the country and have delivered quantifiable results.

Data-driven digital marketing is an effective way to maximize the potential of your marketing efforts. By leveraging data, we gain insights into your customer behavior, preferences, and interests. This information we then use to craft targeted campaigns that are more likely to be successful.