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Case Study

Creating eCommerce Infrastructure for a Startup Selling Traditional Sarees

Client - Olee Fashion

Running Period - September '20 onwards

Olee_logo_tejom Digital Kolkata digital Marketing
Client's Logo - Olee Fashion
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Campaign Objective

Primary Objective:
To create a 360° eCommerce system through native eCommerce platform with automation and social media integration.

Challenges

Many local and national players

1st time startup with no prior experience by the proprietor

Unknown Brand

No offline store

Limited by manpower

Limited by budget

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The Concept

Creating a eCommerce ecosystem

Developing an eCommerce Platform • Merchant Centre • eMail Automation • Social Media Integration - Facebook, Instagram, Pinterest YouTube • Facebook Shop • Promotion - Google Shopping Ads bolstered with Display Ads & Social Media Shopping Acquisition and Shopping Ads

Services RENDERED

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eCommerce Website Development
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Content
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SEO - On Page
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eMail Automation
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Google Shopping & Display Ads
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Social Acquisition & Shopping Ads

Some of the top selling Products

Tussar Silk
Tangail
Kantha
Ikkat
Handloom
Bishnupur Silk
Benarasi Katan Silk
Bangalore Silk
Bandej
Baluchari & Swarnachuri
Assam Silk
Aajrak Print

OutCome

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Sales push during the campaign: Sales worth more than 2.5 Lacs within first 28 days of the launch

Achievement: Increased Traffic to website - 704 unique visitors per day • Facebook - more than 25k engagements between 27Oct - 23 Nov and growing at 47% • 17.3% Conversion from Failed & Abandoned Cart.

Learning: It is never late to start

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