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Date of Publication: 2 Mar 2023
Process Automation for eCommerce: Comparing 4 Service Providers
Process automation for ecommerce can help streamline and optimize business operations. Automation helps reduce the manual effort required to manage inventory, process orders, and manage customer data. Automation also helps reduce costs associated with manual labor and enables businesses to focus on other areas of the business. Automation can also help improve customer experience by providing better order tracking and faster order fulfillment. Automation can also help improve the accuracy of orders, reduce errors, and improve order accuracy.
There are many automation tools available that can help automate the process of ecommerce. Some of the most popular automation tools include Zapier, IFTTT, and Make and Pabbly
Anirban Guha
Digital Marketing Expert | Media Strategist | Entrepreneur
Table of Contents
Ecommerce automation is a powerful tool for businesses of any size. It can help streamline processes, reduce costs, and improve customer experience. With so many service providers offering automation solutions, it can be difficult to know which one is right for your business. In this blog post, we’ll compare four popular ecommerce automation service providers to help you make the best choice for your business. We’ll look at features, pricing, and customer service to help you decide which service will best help you automate your ecommerce operations
10 Advantages of Process Automation for eCommerce
1. Improved Efficiency:
Automation helps to reduce the amount of time needed to process orders, manage inventory, and send out customer communications. This leads to increased efficiency, which can help you save time and money.
2. Enhanced Scalability:
Automation allows you to scale more quickly and effectively. You can quickly adjust to changing customer needs and market conditions without needing to hire more staff or invest in additional hardware.
3. Increased Accuracy:
Automation reduces the risk of human error, ensuring that orders are processed quickly and accurately. This helps to improve customer satisfaction and reduce the number of returns and refunds.
4. Improved Customer Service:
Automation helps to streamline customer service processes, making it easier to respond to customer inquiries and resolve issues quickly.
5. Better Inventory Management:
Automation allows you to better manage your inventory and stay on top of stock levels. This can help you avoid overstocking or running out of key products.
6. Faster Shipping:
Automation can help you to speed up the shipping process. You can automate order fulfillment, shipping labels, and tracking information, reducing delivery times and improving customer satisfaction.
7. Increased Security:
Automation can help to protect your e-commerce site from malicious attacks, ensuring that customer data is secure.
8. Increased Personalization:
Automation allows you to personalize customer experiences by providing tailored product recommendations and discounts.
9. Reduced Costs:
Automation can help to reduce labor costs and overhead expenses, allowing you to offer more competitive prices and maximize profits.
10. Better Insights:
Automation can help to provide real-time insights into customer behavior and purchasing habits, allowing you to make more informed decisions about your business.
Introducing the 4 Service Providers in Process Automation for eCommerce
Zapier
It is a cloud-based automation tool that allows you to connect different apps and automate processes between them. With Zapier, you can easily create Zaps to send bills to customers, send email notifications to sales, despatch, and account teams, and track the shipping and receive confirmation on delivery.
It supports a wide range of ecommerce platforms, such as Shopify, Magento, WooCommerce, BigCommerce, etc.
IFTTT (If This Then That)
It is another cloud-based automation tool that can be used to automate processes. It enables you to create automated tasks, such as sending an email notification when an order is placed, or sending an invoice when an order is shipped.
It supports a wide range of ecommerce platforms, such as Shopify, Magento, WooCommerce, BigCommerce, etc.
Make (Integromat)
It is also a powerful automation tool that also allows you to automate processes between various apps. It supports a wide range of triggers and actions, and enables you to create complex workflows and automate tasks, such as sending emails, generating invoices, and tracking shipments.
It supports a wide range of ecommerce platforms, such as Shopify, Magento, WooCommerce, BigCommerce, etc.
Pabbly
It is another third-party integration platform that allows you to easily connect various apps and automate processes between them. It supports more than 500+ apps and enables you to create powerful workflows to automate tasks, such as sending bills to customers, sending email notifications, and tracking shipments.
It supports a wide range of ecommerce platforms, such as Shopify, Magento, WooCommerce, BigCommerce, etc.
Between Zapier, IFTTT, Make and Pabbly, Pabbly is the cheapest in India. It offers a free plan with up to 5,000 requests per month and allows you to upgrade to a paid plan for more features and higher limits.
Comparing Zapier, IFTTT, Make, and Pabbly to Integrate Process Automation for eCommerce
Price: Zapier has both free and paid plans starting from $19.99/month, depending on the number of tasks you need to automate.
Ease of Access: Zapier is relatively easy to use, with a drag-and-drop user interface and a wide variety of integrations.
User Friendly: Zapier is a user-friendly platform with a straightforward setup process.
Customer Support: Zapier provides customer support through a help center, Zapier Academy, and a forum.
User Reviews: Zapier has a 4.5/5 rating on Trustpilot, and is generally well-received by users.
Price: IFTTT is free to use, with a premium plan available for $9.99/month.
Ease of Access: IFTTT is relatively easy to use, with a simple drag-and-drop user interface and a wide variety of integrations.
User Friendly: IFTTT is user-friendly, with a straightforward setup process.
Customer Support: IFTTT provides customer support through a help center and forum.
User Reviews: IFTTT has a 4.3/5 rating on Trustpilot, and is generally well-received by users.
Price: Make has both free and paid plans starting from $19/month, depending on the number of tasks you need to automate.
Ease of Access: Make is relatively easy to use, with a drag-and-drop user interface and a wide variety of integrations.
User Friendly: Make is user-friendly, with a straightforward setup process.
Customer Support: Make provides customer support through a help center, tutorials, and a forum.
User Reviews: Make has a 4.5/5 rating on Trustpilot, and is generally well-received by users.
Price: Pabbly has both free and paid plans starting from $9/month, depending on the number of tasks you need to automate.
Ease of Access: Pabbly is relatively easy to use, with a drag-and-drop user interface and a wide variety of integrations.
User Friendly: Pabbly is user-friendly, with a straightforward setup process.
Customer Support: Pabbly provides customer support through a help center, tutorials, and a forum.
User Reviews: Pabbly has a 4.4/5 rating on Trustpilot, and is generally well-received by users.
Zapier is the most popular of the four services, with a market share of around 70%. IFTTT has a market share of around 20%, while Integomat and Pabbly each have around 5%.
Who should Choose Which Service Provider to Integrate Process Automation for eCommerce
Beginners’ Choice:
Pabbly is a great choice for beginners to automation in the e-commerce space. It is extremely user-friendly and has a simple yet powerful drag-and-drop interface that makes it easy to connect different applications and automate tasks. In addition, Pabbly offers a wide range of features and integrations, making it easy to connect to services like Amazon, eBay, Shopify, and other popular ecommerce platforms. It also offers an extensive library of pre-built workflows and an intuitive workflow editor to help users quickly create automation workflows. Furthermore, Pabbly is a cost-effective solution, as it provides a free plan with basic features, plus additional plans with more features and integrations. It is also a top choice among for developers and digital marketers.
Small Online Sellers:
IFTTT (If This Then That) is best suited for small online sellers who need a solution to automate simple tasks. It is ideal for those who don’t have a lot of technical skills, as it is easy to set up and use. IFTTT can help automate processes such as sending an email when new orders are placed, creating a Google Sheets spreadsheet with orders, and automatically adding customers to a mailing list.
Mid Size Business:
Zapier is best suited for small to medium-sized businesses. It is a powerful and versatile platform that can be used to automate many processes, including those related to ecommerce. Zapier is particularly good for automating integrations between different software programs, such as connecting an ecommerce platform to an accounting package. It also has a wide range of pre-made Zaps that make it easy to set up automated tasks with minimal technical knowledge. It is also cost-effective, making it a great choice for businesses that are on a tight budget.
Tech Savvy Business Users:
Make (formerly known as Integomat) is designed for developers and tech-savvy business users. It is best suited for ecommerce sellers who are sophisticated enough to use scripting languages and APIs to create complex automated workflows. If you are looking to create complex workflows with multiple steps and actions, Make is the ideal choice. It also offers features such as an API builder, which makes it easier to integrate with other applications.
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About the Author - Anirban Guha
Anirban Guha is an MBA graduate from Amity University, Noida. Starting his career with The Times of India Group, he has spent over 16 years in advertising and has been the founder-director of an award-winning digital marketing agency, Tejom Digital for over 6 years. He has worked with some of the top brands in India and beyond. He is an expert in creative design and digital marketing. He is passionate about helping businesses reach their goals. Beside his professional life, Anirban is an avid reader, a movie buff, a passionate gardener, an art enthusiast, and a foodie.