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Date of Publication: 31 Aug 2023
Blogging to Enhance Digital Presence
Boost Your Online Visibility Organically!!
You must have been searching for references on how blogging can benefit your business. With AI base GPT 3.5 /GPT 4 content flooding around it is difficult to understand how you should go about with content that will help you get organic audiences and generate business.
Your digital presence plays a pivotal role in shaping your brand identity, connecting with your target audience, and ultimately, achieving success in the virtual realm.
The most important factor today is to prove you are no scam and then build on trust and then develop your brand image.
You might have a brand that is 50 years old or a new one. But how do you convince people that your online properties are original and belong to the company? Advertising and reels are definitely a way out.
Blogging to enhance digital presence is more long-term and intrinsic.
Anirban Guha
Digital Marketing Expert | Media Strategist | Entrepreneur
Table of Contents
Blogging to Build Your Online Presence
One of the most effective tools at your disposal for enhancing your digital presence is blogging. In this article, we will explore the art of blogging and delve into the ten ways it can significantly bolster your digital presence, including how it contributes to Google’s EEAT (Expertise, Authoritativeness, and Trustworthiness) factor.
A blog is for a serious and involved audience. You are reading this blog because you have a desire to build your online presence and find tips and tricks that you can benefit from. Right?
Well, say you have a personal care company. You want to establish your personal care brand specializing in natural skincare products. You have huge competition, both domestic and international. Giants with deeper pockets that are way beyond your means. But you still want to build the brand in a very specific niche.
Then you embarked on a blogging journey, sharing insights on skincare routines, Ayurvedic ingredients, and eco-friendly practices. Have case studies and interactive elements in the blog. Say a poll, you can have product trial packs as give-out.
You know enthusiasts, other bloggers, influencers they all look for what’s new. Your blog may those eyeballs that would otherwise be difficult to get. Influencers pick up give-out try them and put up reels with their experience. It is only your blog that will help to get there.
Consistently publishing high-quality, informative blog posts showcases your expertise in your field. Over time, this builds trust with your audience, positioning you as an authority in your niche.
Oh! Did I tell you most experts agree that if you post 2-4 high-quality blogs per week you will more often appear on search results?
That means more people get the opportunity to read your blog. More engagement. That means more business. And everything just organic. No credit card No upfront payments on advertising. Just Organic!
Further through comments, social sharing, and feedback, you can foster a community and strengthen the bond between your brand and your customers.
Well let me help you with small little steps and you will see a smooth transition and definitely some positive transformation as your explore the potential of digital marketing for Kolkata based businesses.
Blogging to Enhance E-E-A-T Factors
Nothing to do with food, though I’m a foodie.
These days Google has a lot of focus on E-E-A-T factors as an impact point for search quality ranking. Yours blogs enhances Google’s E-E-A-T Factors.
Experience
Google put a lot of emphasis on experience. By writing quality blog contents over a period of time you gain experience. Experience that Google understand and rate you. With blogging quality and persistence forms the stepping stone for you to build on other factors for SERP ranking.
Expertise
Through well-researched and informative blog posts, you demonstrate your expertise in your field, showing both Google and your audience that you are a credible source of information.
Authoritativeness
As you consistently publish authoritative content, your blog becomes a trusted resource in your niche. This can lead to more backlinks and mentions from other reputable websites.
Trustworthiness
Engaging with your audience, providing accurate information, and maintaining transparency in your blogging efforts all contribute to building trust. Trustworthy websites are favored by Google’s algorithms.
Let’s get in actionable knowledge…what you should do?
Off course, I can’t tell to about the quality of the content in terms of writing skills. But certain factors if you keep in mind will definitely help you improve the overall quality score for your blog
6 simple things to keep in mind for blogging to enhance your digital presence
By examining your industry, goals, and needs against this checklist, you can devise an effective posting schedule for your blog. Here are six factors to consider:
1. Overall Goals for Blogging
Considering your overall goals for blogging is crucial in determining how often to post content. It should serve as the driving force behind creating new pieces.
- Are you aiming to enhance your visibility in search engine results for specific keywords?
- Is SEO a top priority?
- What about establishing brand recognition or positioning yourself as an industry leader?
By keeping these factors in mind, you can easily assess the importance of posting more or less frequently based on your ultimate objectives.
2. Industry Movement
When deciding on your blog posts, it’s essential to consider industry movement. This refers to how frequently things change within your particular niche.
If you operate in an industry where new ideas and resources emerge regularly, it’s advisable to increase the number of posts. Additionally, updating older content to stay current is crucial.
However, if there are no frequent changes in the processes or information that customers require to make purchase decisions or stay up-to-date with the latest news on a specific topic, you might not need to be as rigorous in your editorial calendar.
Rather, focus on evergreen topics that align with your content marketing goals.
You may also consider outsourcing your content to accelerate your strategy.
3. Available Resources to Create Content
It’s easy to state that you want to add four new blog posts to your website every week. However, if writing isn’t your forte or if you spend a significant amount of time on research, it may not be feasible to stick to this schedule.
However, it’s important to consider the cost implications, as it may require a significant portion of your marketing budget.
You can consider partnering with professional writers, like ones we have in our team at Tejom Digital, writing blogs for clients in healthcare, personal care, FMCG, hospitality etc., who can deliver excellent content tailored to your brand’s needs.
4. Your Audience Needs
Take a moment to consider the needs of your audience.
Do they have burning questions about a specific subject that might hinder them from purchasing your product or booking a service appointment?
Would it be helpful for them to have more information about a topic before progressing through the customer sales journey?
Remember, it’s crucial to provide value when deciding how much content to include in your blog.
Posting simply for the sake of adding something new isn’t beneficial, especially since Google pays attention to quality.
Always prioritize quality over quantity.
Additionally, it’s essential to focus on what your ideal buyer persona would be interested in reading.
5. Number of Posts Already on Your Blog
If you have a substantial amount of content accumulated over the years, it might be wise to prioritize revising and updating posts a few times per week, rather than constantly creating new ones.
Why is this important?
Google places value on recently updated pages.
If your rankings for a specific section of your blog or keywords have started to decline, you can revive them by adding fresh context or additional information to those posts.
However, it’s important to note that editing existing content doesn’t free you from the obligation to create new material.
Instead, consider replacing one of your weekly posts with the task of editing those older posts accordingly.
6. New Blog vs. Old Blog
If you are just starting out or have recently begun adding posts to your website, it is important to maintain a consistent pace of producing new content.
In some cases, this might mean publishing a fresh piece every day or every couple of days during the initial months.
This approach will provide Google with a range of content to associate with and can greatly boost your search rankings.
Additionally, it facilitates easier link-building from other websites, thereby enhancing off-page SEO efforts.
Feeling uncertain about what to discuss?
Focus on the fundamental aspects of your niche and start writing about them.
Eventually, you will have several content silos that enable you to incorporate on-page links for visitors to click through and explore more information about specific topics.
How about using AI tools like Chat GPT 3.5/4 for blogging?
AI tools like Chat GPT 3.5/4 can be helpful for blogging, as they can generate content and assist in the writing process.
However, there are a few considerations to keep in mind.
- An AI score is not typically used or considered in the context of blog content. The quality and relevance of the content are more important factors for Google Ranking. However, try keeping the AI-generated content to less than 50%. Also, check for plagiarism if any. Google has come down hard on plagiarized content. See to it plagiarism is not exceeding 5% to 10%.
- While AI content can help establish expertise, authoritativeness, and trustworthiness (E-A-T factors) by providing well-researched and accurate information, it is crucial to ensure that the content is reliable and credible. You need to cross-reference them and check for errors.
- Using AI tools for blogging can be beneficial, but it is important to supplement it with human expertise, review, and editing to ensure the content meets the desired standards.
In the digital landscape, blogging is a powerful tool for building and enhancing your online presence. By creating valuable content, optimizing for SEO, and fostering engagement with your audience, you can boost your expertise, authoritativeness, and trustworthiness – key factors in Google’s EEAT metric. So, start blogging today, and watch your digital presence flourish like never before. Remember, consistency and quality are the keys to success in the blogosphere.
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About the Author - Anirban Guha
Anirban Guha is an MBA graduate from Amity University, Noida. Starting his career with The Times of India Group, he has spent over 16 years in advertising and has been the founder-director of an award-winning digital marketing agency, Tejom Digital for over 6 years. He has worked with some of the top brands in India and beyond. He is an expert in creative design and digital marketing. He is passionate about helping businesses reach their goals. Beside his professional life, Anirban is an avid reader, a movie buff, a passionate gardener, an art enthusiast, and a foodie.