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Date of Publication: 1 Mar 2023
The Google Merchant Centre and Shopping Ads are two of the most powerful tools available to online retailers looking to grow their ecommerce businesses. With the Merchant Centre, businesses can list and manage their products on Google Shopping and other Google services. Shopping Ads, on the other hand, allow businesses to create and manage their ads for Google Shopping and other Google services.
In this blog post, we’ll provide you with a step-by-step guide to connecting your Google Merchant Centre account to your Shopping Ads. This will enable you to create, manage, and optimize your ads on Google Shopping and other Google services, as well as track your performance. Let’s get started!
The Google Merchant Center is a tool that helps merchants upload their product information to Google and make it available to shoppers using Google Shopping Ads. This allows merchants to make their products more visible and drive more traffic to their website. By registering with Google Merchant Center, merchants can manage their product listings, track performance, and optimize their campaigns. It also allows merchants to access additional features such as product reviews and ratings, promotional offers, and more.
Google Shopping Ads are a type of Shopping Ads that appear in Google search results. They are based on the product information uploaded to the Merchant Center. Shopping Ads are tailored to each user’s search query, making them more relevant to the user and increasing the likelihood of a click. As a result, merchants who register with the Merchant Center and use Shopping Ads are likely to see an increase in traffic to their website.
You can also use the following:
Products that violate Google’s policies, such as products that promote violence, are not eligible for advertising on Google. Google also has policies about the types of products that are not allowed in the Google Merchant Center. These include items such as weapons, alcohol, tobacco, and prescription drugs.
You can further request a manual review,
1. Log into your Google Merchant Centre account and select the product you want to request a manual review for.
2. Click the “Actions” button located on the right-hand side of the product and select “Request Manual Review”.
3. Provide the reason for why you think the product was rejected and click “Submit”.
4. Wait for the review team to process your request.
5. If the review is successful, the product will be re-approved and listed in the Merchant Centre. If not, you will be notified of the reasons for rejection.
Process of selecting keywords in google shopping ads:
5. When you are done, click “Save and Continue” to start your Shopping Ads campaign.
Attribution settings in Google Shopping Ads are used to determine which ad interaction gets credit for a conversion. The different attribution models available are Last Click, First Click, Linear, and Time Decay.
Attribution settings can have a major impact on Google Shopping ads. When set correctly, attribution settings allow you to track the performance of your ads and optimize them for better results. This means that you can measure the effectiveness of your ads in terms of clicks, conversions, revenue, and ROI, and then use this data to adjust your bids and targeting accordingly. This allows you to maximize the return on your investment in Google Shopping ads.
You can find the attribution model in Google Ads by navigating to the “Tools & Settings” tab in the top right corner of your Ads dashboard. From there, select “Measurement” and then “Attribution” to view your available attribution models.
It gives credit to the last ad click before the conversion. This model is most commonly used, as it provides the most accurate view of the customer’s journey.
It gives credit to the first ad click before the conversion. This model is useful for understanding which campaigns are driving initial interest in a product or service.
It gives equal credit to all ad clicks before the conversion. This model is useful for understanding how multiple campaigns contribute to the customer’s journey.
It gives more credit to ads that are clicked closer to the conversion. This model is useful for understanding how campaigns perform over time.
There is no single “best” attribution model, as it ultimately depends on your goals and how you want to measure success. However, Google recommends Time Decay as the preferred attribution model because it gives credit for conversions to the ads, keywords, and other factors that are most closely associated with the conversion, thus giving the most accurate attribution for each user’s journey. Time Decay assigns more credit to the interactions that occurred closest in time to the conversion, making it easier to identify the channels that are driving the most conversions.
GS1 Barcode is a unique identifier used to identify products globally. It is a standardized system of barcodes used in many industries across the world.
GS1 India is the official provider of GS1 Barcodes in India.
GS1 Barcode helps in Shopping ads by providing a unique identifier for each product, which allows for easier tracking and organization of products. By using GS1 barcodes, retailers can easily determine the supply and demand of products and optimize their inventory accordingly. Additionally, it also helps in improving efficiency and accuracy in tracking and managing product data, as it allows for quick and accurate scanning of items. Finally, it can also be used to help identify the source of a product, allowing for more effective advertising and marketing campaigns.
Steps to enter GS1 barcodes in Woocommerce:
To add GTIN or GS1 to your existing product list in merchant center,
Once approved, your GTINs will be visible to shoppers. Generally, it can take anywhere from a few hours to a few days for approval.
You can also, install a plugin for your WooCommerce store that enables you to add GTINs to your product listings. Some popular plugins and extensions that offer this functionality are
All of these plugins will allow you to easily add GTINs to your product listings, making it easier to connect your WooCommerce store with the Google Merchant Center.
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