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Date of Publication: 17 July, 2020
• Blogging is very important at this point and has caught up popularity not just with the customers but marketers as well. In fact, brands, especially SME sector , at this point can consider Bloggers Outreach a potent marketing tool, as a majority of online consumers put their trust on certain bloggers, of a particular niche, as an authentic source of information. Expert bloggers have huge potential as influencers.
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With #unlock procedure slowly being introduced across the world, we are now experiencing a new normal. Brands are now looking to put forward steps to regenerating the lost ground but with a World 2.0 some marketing strategies and tactics previously successful may not work. Hence, most would like to get going with low cost yet effective options to increase brand exposure beyond something you had so far. Guest blogging and blogger outreach are the strategies you may want to consider. It also has a profound impact on search visibility and enhancing your social media presence, the two things you simply cannot leave away. With increasing connections with When you get to connect with more potential bloggers in your niche, then you are provided with opportunities to improve your interactions among more potential customers.
The main reason why one should opt for blogger outreach is leveraging the influence of the top bloggers in your niche for your brand communications. It is what articles in magazines stood for in the 90s and early 2000s and much more. If you are thinking exposure for your products and services, you can ask bloggers to write about your business. In exchange, you can give free access to your products/services or sometimes monetary benefits.
In addition to sharing your content on social media, you can put it among more audiences in a more effective way.
Do you wonder, how?
It is blogger outreach technique. It needs a lot of round work than just writing emails and phone calls. You need to build relationship with the bloggers
Backlinks are the primary reason many engage in blogger outreach. However, it’s worth mentioning the number of high-quality backlinks you’ll receive to your website when you engage in blogger outreach is a critical benefit of the outreach itself. Google cares a great deal about the number of quality links pointing to any given site, and blogger outreach helps you organically grow those links in a short amount of time.
Social media influencers and brand advocates are two of the most important champions of any brand. However, it can be difficult to obtain brand advocates with authority. It can be even more challenging to find people who are willing to use their social media influence to help your brand. Blogger outreach accomplishes both of those goals in one stroke. Not only will you have highly trusted bloggers advocating for your brand, but those bloggers may use social media to promote their own content. In this way, you’ve gained a virtual team of brand advocates and social media influencers doing double duty for your business and brand, one blog post at a time.
What is super targeted audience. They are the people of your niche and who actually wants to hear about your business. There is no point to knock at random doors and see which one opens when. Bloggers will write about niches, not genres, so their reach is super targeted. When they write about your services or products, there is a high chance that their readers end up becoming your loyal customers. Therefore, bloggers outreach is a thumbs up as it helps you in customer acquisition through its super targeted readers and saves a lot of time and money. All you have to do is find niche bloggers and you are sorted
Finding blogs in your niche and pitching to them in hopes of winning their advocacy can take a lot of time if you’re doing it on your own. The plus side to this approach is that it’s cost effective. Reaching out to bloggers can help you grow your brand exponentially with little to no money. Couple that with the SEO and content marketing campaigns you’re likely running already and you’ll be able to see surprising results, even if you have a small budget to work with.
To start with the Bloggers Outreach programme you first need to create a comprehensive list of bloggers in your niche whom you want to build relationships with and whose audience you would wish to tap into. Get it on a Excel Sheet. The list can hold the details like the blog name, blogger, contact email, popular social media like Facebook/Twitter name, etc.
It is important to identify the blogger behind each blog on your list. This task of collecting email addresses might be tedious.
Don’t be choosy right away. This list is just a rough draft. Anyway, you will have to refine it further.
Some basic steps to identify & find bloggers are as below:
Here are some great places to discover influential blogs and bloggers:
The typical mistake that everybody commit is practicing the same approach to all the blogs or bloggers on the list. Really, that makes no sense. Unfortunately, every blog on the list would not be equivalent. Some may be big, generating huge traffic and engagement. On the other hand, few blogs may not be that much.
The perfect ground working is a must, to grab the entire benefits from an outreach strategy. You have to divide the list of blogs into categories. But, you can do it? You can split the blogs depending on the authority of the blog or blogger. Here, I meant authority as both Social and Domain authority. Social authority does not refer to the more followers that profile has. Even a single influential follower is more valuable than 1,000 low prominent users.
Being an SEO professional, we should always care about SEO metrics. Moreover, search engine authority or domain authority determines the trust and credibility of the blog. And it resembles the influence and the reach of the particular blog. Higher the authority or trust score the blog has, more the reach and influence will be.
You can also refer the blog posts that grab a decent number of comments and engagements. This metrics is not a mandatory one. It is optional, and you may demote it.
With all these refinements, now, you have handpicked list of influential blogs handy.
If you have the tier segmentation done well you can strategize how best you can approach these bloggers. Start with the moderate ones it can be easily harvested while go slow while you approach the top bloggers for slow and steady results.
Tips to get noticed by top bloggers in your niche
After you have soften the target, i.e., you have made yourself noticed you are slowly advised to reach out to the bloggers or influencers. However, the bloggers outreach email template you choose to use depends on your goal and intention. It can anything be like –
Goals of Blogger Outreach Strategy
The goal of the bloggers outreach campaign can be of anything above. The email that you create to approach should clearly state your objective. Don’t focus heavily on yourself. It should be drafted in such a way that it compliments the good work that he has done recently and how you can associate.
Do not reach out to blogger unless you made made an approach. If they do not know about you they will simply ignore.
Once you have linked and had your objective fulfilled, keep regular contact with your bloggers. Thank them for assistance.
Here are few tips on how to maintain the relationship:
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